Planned Giving

Thank you for your interest in donating to The Pink Fund. Below is some basic information for alternative giving options.


A wonderful way for you to support the mission of The Pink Fund is to leave us a bequest. This is a designation in your will or trust that you want a certain amount or percentage of your estate to be gifted to The Pink Fund. This can be in the form of cash, stock or property. Bequests can support the general fund or can be designated to our endowment. Both are amazing ways to leave a legacy to ensure that funds are continually available to provide ongoing, impactful support of the organization well into the future. Because bequests and estate giving are planned gifts, we would love to recognize you now for your future gift intentions. Please consider letting us know of your intentions by contacting Tracey at to request our Gift Intention Form.

Gifts of Stock

Gifts of stock are easy to transfer to The Pink Fund, and may make your charitable dollars go further. Appreciated securities held more than one year may allow you to avoid capital gains tax while also receiving a tax deduction for your gift. Please contact your broker directly to transfer your stock to The Pink Fund with the following information:
TD Ameritrade
DTC # 0188
A/C The Pink Fund
A/C #941893627

In advance of transfer, contact us with the following information to identify your gift:

• The name of the stock
• The number of shares you are gifting so that we may alert our broker to accept these securities and acknowledge the gift properly.

Please note that we do not hold stock that is transferred as a gift. Once we receive notification of the successful transfer of your stock gift, we will send an acknowledgement of the gift for your tax purposes.

Impact Giving

If you would like to discuss making a meaningful impact on our mission, please contact us to discuss a major gift to one of our areas in need including our general fund, the Mary Herczog Fund for Metastatic Patients, multi-year Heroes and our newly established endowment fund. We have some big plans and would love to share them with you!

Gifts of $3,000 or more, with documented intentions of a multi-year or legacy component, can significantly increase the funds we are able to provide to patients in active treatment for breast cancer. Be part of the plan to help us prevent financial toxicity for patients in active treatment.

Gifts through your Donor Advised Fund

We are very excited to accept gifts designated through your Donor Advised Fund. Simply recommend “The Pink Fund, EIN 45-0544575” for a grant recommendation to your Donor Advised Fund broker. They will issue a check directly from your fund to The Pink Fund.

If you have a Donor Advised Fund (DAF) through Fidelity Charitable, Schwab Charitable or BNY Mellon, you can use the DAF Direct form to authorize a donation right now to The Pink Fund. With just a few clicks, your donation from your account will be transferred with no administrative or transaction fees. Click here to access the DAF website for wire transfer or further physical check instructions or contact Tracey Cholish at

 IRA Rollover

If you are 70 or older you may also be interested in a way to lower the income and taxes from your IRA withdrawals. An IRA charitable rollover is a way you can help continue our work and benefit this year. Contact your IRA plan administrator to make a gift from your IRA to us. Your IRA funds will be directly transferred to our organization to help continue our important work. Please note that IRA charitable rollover gifts do not qualify for a charitable deduction.

The Pink Fund
EIN 45-0544575
P.O. Box 603
Bloomfield Hills, MI 48303

If you have any questions or require further assistance, please email Tracey Cholish, Major and Planned Gifts Officer at or call  (248) 965-9026.

The Financial Side Effects of Cancer

Financial Toxicity


130% increase in financial difficulties for patients in active treatment

Job Loss

Breast Cancer Stats

Between 20-30% of women diagnosed with breast cancer will lose their jobs



10M will be unable to pay for rent, food & utilities because of medical bills

Impact on Savings

Impact on Savings

76% of full time workers nationwide live paycheck to paycheck

Get Real Help


If you or a family member is undergoing treatment for breast cancer and have lost all or a part of income during active treatment, learn more about how The Pink Fund can help.

Apply Now

Give Real Help


We rely on the generosity of people like you. Donate online and help breast cancer patients in treatment pay their bills so they can concentrate on what is most important... healing.

Donate Now

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