When Life’s Plan A Fails, There’s Always Plan ‘Pink’
I was determined to make a difference in the lives of other working women in treatment for breast cancer. I created and executed a "Plan B" for these women, which would provide up to 90 days and $3,000 of non-medical financial support for bill payments to their creditors, and give them a little breathing room to focus on treatment. Since that summer in 2005, my company The Pink Fund has provided more than $1.5 million in bill payments for 1,500 families nationwide.